The recently concluded SOUL Weekend Drive, an initiative by Tata Motors’ SUV Owners United League (SOUL), unfolded on April 5th and 6th, 2025, against the stunning backdrop of Aamby Valley City near Lonavala. Designed to celebrate the spirit of exploration and community, the event brought together passionate Tata SUV owners for an unforgettable weekend of adventure and connection.
Winding through the scenic Sahyadri hills, participants experienced the thrill of driving through some mountain trails and the tranquility of nature. The journey was interspersed with thoughtfully crafted experiences – from high-energy adventure activities to relaxed leisure sessions, – fostering camaraderie and shared memories among the SOUL community.
End-to-end curation and execution by Embarq Motorworld ensured every detail of the experience reflected both luxury and authenticity. The SOUL Weekend Drive stood as a testament to Tata Motors’ dedication to building a vibrant, engaged community of SUV enthusiasts—one extraordinary journey at a time.
